• Simon Collard

    Finance Director and Consultant. Specialist in Marketing Services.

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    Find out why your Agency isn’t as profitable as it should be.

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Latest Articles

How AgencyMAP will increase replace spreadsheets, make life better and increase profits,

There are many, many ways to approach the goal of improving agency profits. Ultimately though it boils down to 2 things; either you increase your revenue or reduce your costs. This is a statement of the obvious. How you go about either (or both) is the challenge. I’ll explain how I go about it a […]

Life is uncertain. Here’s a spreadsheet for that. Part 2

“Nothing is particularly hard if you divide it into small jobs” – Henry Ford   “Simplicity is the ultimate sophistication.” — Leonardo da Vinci   I’m trying to build the best Agency revenue forecast tool. One that helps make more money for Agency owners and manager.   It’s a bold statement. It feels a little uncomfortable […]

Life is uncertain. Here’s a spreadsheet for that.

Uncertainty is everywhere in life. You can view it as an exciting challenge or a scary threat but it won’t go away. As I’m typing this on the runway at Heathrow it’s not a comforting of thoughts. The same is especially true of Agency’s finances. Clients can change their mind, pitches can be won or […]

You Bake With The Flour You Have (Danish Proverb)

It’s a homely image. After all baking is a lovely thing. Everyone loves baking. It also makes some sort of sense. A touch obvious maybe. Less obvious is the connection to my favourite subject, Agency finances. I always thought there was a kernel of an idea there, if you’ll excuse the pun, that could illustrate […]

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