Life is uncertain. Here’s a spreadsheet for that. Part 2

“Nothing is particularly hard if you divide it into small jobs” – Henry Ford   “Simplicity is the ultimate sophistication.” — Leonardo da Vinci   I’m trying to build the best Agency revenue forecast tool. One that helps make more money for Agency owners and manager.   It’s a bold statement. It feels a little uncomfortable […]

Life is uncertain. Here’s a spreadsheet for that.

Uncertainty is everywhere in life. You can view it as an exciting challenge or a scary threat but it won’t go away. As I’m typing this on the runway at Heathrow it’s not a comforting of thoughts. The same is especially true of Agency’s finances. Clients can change their mind, pitches can be won or […]

You Bake With The Flour You Have (Danish Proverb)

It’s a homely image. After all baking is a lovely thing. Everyone loves baking. It also makes some sort of sense. A touch obvious maybe. Less obvious is the connection to my favourite subject, Agency finances. I always thought there was a kernel of an idea there, if you’ll excuse the pun, that could illustrate […]

To do list

List of Blog Titles; An easy return to writing

It’s been a while since I’ve written anything – blame it on work commitments. Blame it on Brexit. I’ve continued jotting down a blog title as it occurs. Some make sense to me, some I’m genuinely confused by. I’m sure the meanings will come back to me. So, in a first step back on the […]

Clarity of Purpose. Flexibility of Process

Or beware consultants with a fixed view.  There is a world of difference between the purpose of your Agency and how you go about it. The purpose should be to solve business problems for your clients. Whether it’s to help them sell more, influence more or promote their brand more effectively that should be your […]

Why Your Agency Will Fail

If you google failure rates for creative agencies you will find various statistics. None are definitive but a survival rate under 50% after 5 years looks about right. So why the high attrition rate? Why do so many dreams turn into disappointment? Maybe some agency founders aren’t good enough designers/marketers/consultants or coders. I have a […]

“Down With This Sort of Thing”

No apologies for hijacking Father Ted’s mild mannered protest against The Passion of Saint Tibulus to complain, mildly, about some of the irritants and bad practices that I’ve come across over the years. In no particular order I’ll hold up my placard to protest the following – Sending RFI’s out to a ridiculous number of […]